Tasting Notes: “Something special, without exaggeration.” This was the request of the Savoy ladies, the pride and pleasure of the bourgeoisie, who would frequent Turin’s Art Nouveau cafés. The Vermouth Rosso, with its high alcohol and masculine characteristics, was softened for the female palate. The colour lightened, the aromas became more delicate and the infusions were graceful not brash. This is how the Vermouth Bianco from Dr. Domenico Ulrich was born. It has a perfect balance between sweet and bitter notes, great both for mixing or drinking straight, with or without ice. This is the aperitif par excellence. Best served with a squeeze of fresh lemon and an orange twist to enhance the floral notes.
Estate History: The Ulrich company was established back in 1854 by botanist Domenico Ulrich. It was one of the first in Italy to specialize in processing aromatic herbs on an industrial scale, using only Piedmont and Italian-grown raw materials. It soon became one of the leading companies in the field of medicinal herbs. Its products, herbal extracts, infusions, amaro liqueurs and syrups were appreciated throughout Italy.
