Tasting Notes: This pre-mixed cocktail offers a sophisticated profile defined by the assertive bitterness of gentian and cinchona bark, seamlessly integrated with the botanical depth of juniper and coriander. The mid-palate reveals a rich, velvety sweetness from the red vermouth, showcasing concentrated notes of dried cherry, pomegranate, and candied orange peel. The finish is long and balanced, leaving a lingering warmth of herbal spice and a crisp citrus zest that encourages the next sip.
Estate History: The legacy of this drink began in 1860 when Gaspare Campari developed his secret infusion of herbs and fruit in Novara, Italy. His creation became the cornerstone of the Gruppo Campari, which later moved its headquarters to Sesto San Giovanni. The Negroni itself is widely attributed to Count Camillo Negroni, who in 1919 asked a Florentine bartender to strengthen his Americano by replacing soda water with gin. Today, the brand remains a global icon of Italian aperitivo culture, maintaining the original recipe for its bitter liqueur while expanding into high-quality, ready-to-serve formats for modern enthusiasts.
